Seven Easy Strategies for Developing and Nurturing Relationships with Busy Parents
It’s very easy to stay in touch with your parents on the go, especially when your childcare program offers current marketing efforts that inform and educate. Building rapport with your parents begins each morning and continues throughout the day. Use every opportunity that you have to engage with your parents. Thoughtful, engaged conversations go beyond inquiring about your parents’ day; it involves positioning yourself as an expert in your field. Providing information, content and opportunities for parents to respond will increase rapport. As the owner and director, it is also a splendid idea to follow up with new parents to ensure a smooth transition and to offer your open door policy.
Here are a few places that your informational content should be featured:
Facebook: Use Facebook as a place to engage with parents by asking questions, providing audio and video, adding pictures and posting helpful information that parents need.
Website: Your website should remain a constant place for parents to visit and to stay informed. Create your website to promote current news, parent resources and training videos for at-home use.
Twitter: Use twitter as a social media platform to connect with community partners, organizations that serve the same clientele and business that can offer help to your clientele.
Texting: Use a provider that will allow you to send mass messages to parents with cell phones for easy messaging of important events
Newsletters: Use your newsletters to inform parents about classroom activities and how much fun the children are having. You can also use them for reminders.
Ezines: Parents love information on the go. Use ezines for information, offers and center news.
One-Call Systems: Use these systems to mass call parents so they can hear a voice message. This is an excellent way to reach more people in less time.