{"id":8081,"date":"2025-04-09T23:31:54","date_gmt":"2025-04-09T23:31:54","guid":{"rendered":"https:\/\/iownadaycare.com\/blogs\/?p=8081"},"modified":"2025-05-01T14:24:38","modified_gmt":"2025-05-01T14:24:38","slug":"how-to-keep-your-childcare-enrollment-full-year-round","status":"publish","type":"post","link":"https:\/\/iownadaycare.com\/blogs\/how-to-keep-your-childcare-enrollment-full-year-round\/","title":{"rendered":"How To Keep Your Childcare Enrollment Full Year Round"},"content":{"rendered":"\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Keep Your Childcare Enrollment Full Year Round\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7-zj9dMj5N8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Are you looking for ways to keep your childcare programs full\u2014especially if you own multiple locations? One of the most overlooked areas in a successful childcare business is training your center directors and operations team to <strong>sell your program<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, I\u2019m diving into the systems you need to build to boost <strong>enrollment and retention<\/strong>, and why empowering your team is the secret to staying at capacity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Missing Piece Most Owners Overlook<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-3.jpg\" alt=\"\" class=\"wp-image-8083\" srcset=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-3.jpg 960w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-3-300x169.jpg 300w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-3-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a multi-site childcare business owner, chances are you\u2019ve invested time and money into marketing\u2014but what happens when a lead actually calls or visits your center?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Too many leaders forget to create <strong>train-the-trainer programs<\/strong> that are both <strong>digital and physical<\/strong>. Without these, your team is left to guess what to say and how to respond to potential families.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>During our upcoming conference, <\/strong><strong><em>April 11\u201312<\/em><\/strong><strong>,<\/strong> I\u2019ll be showing you how to build these systems from the ground up. But here\u2019s a sneak peek to get you started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join us at<a href=\"http:\/\/www.jumpstartmychildcaresuccess.com\"> www.jumpstartmychildcaresuccess.com<\/a> to reserve your seat!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start With Empowering Scripts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-4.jpg\" alt=\"\" class=\"wp-image-8084\" srcset=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-4.jpg 960w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-4-300x169.jpg 300w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-4-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s begin with something simple but powerful: <strong>telephone scripts<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No more answering the phone with a dull, \u201cThank you for calling ABC Childcare.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, empower your team with a script like:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThank you for choosing Brunswick, the #1 childcare provider. This is Ms. Dickerson speaking\u2014would you like to enroll your child today?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This question sets the tone and leads the conversation toward a <strong>yes<\/strong> or <strong>no<\/strong>\u2014allowing your team to confidently navigate the next steps using <strong>scripts and workflows<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If the caller says <em>yes<\/em>: The workflow guides the staff on how to schedule a tour, collect information, and move the parent closer to enrollment.<br><\/li>\n\n\n\n<li>If the caller says <em>no<\/em> or hesitates: The script helps staff handle objections and re-engage interest.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tour Time? Focus on Retention<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once a family schedules a tour, your <strong>retention systems<\/strong> need to kick in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make the tour experience unforgettable. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering a drink or inviting them to sit down.<br><\/li>\n\n\n\n<li>Using <strong>Parent Review Guides<\/strong> to gather feedback about their experience and their child\u2019s needs.<br><\/li>\n\n\n\n<li>Giving your team a post-tour script that ends with:<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWould you like to enroll with us today?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every interaction should make the parent feel <strong>heard, valued, and welcomed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Train Your Team to Overcome Objections<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-5.jpg\" alt=\"\" class=\"wp-image-8085\" srcset=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-5.jpg 960w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-5-300x169.jpg 300w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-5-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parents will have concerns. You\u2019ve heard them all before:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cI need to think about it.\u201d<br><\/li>\n\n\n\n<li>\u201cI need to check finances.\u201d<br><\/li>\n\n\n\n<li>\u201cWe have a few more centers to tour.\u201d<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of letting these objections end the conversation, <strong>train your staff<\/strong> on how to respond. Your years in the industry mean you already know the patterns\u2014now turn that into a <strong>documented training system<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don\u2019t Forget Follow-Up<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Whether the parent enrolls or walks away, <strong>follow-up is non-negotiable<\/strong>.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Create:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow-up call scripts<br><\/li>\n\n\n\n<li>Email templates<br><\/li>\n\n\n\n<li>Text message templates<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These systems ensure your team consistently stays top of mind, boosting your chances of conversion and long-term retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 10-Week Rule: Train, Train, Train<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a game-changer: <strong>Train your team every 10 weeks<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cover topics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing messaging<br><\/li>\n\n\n\n<li>Enrollment processes<br><\/li>\n\n\n\n<li>Retention workflows<br><\/li>\n\n\n\n<li>Phone scripts<br><\/li>\n\n\n\n<li>Follow-up systems<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-6.jpg\" alt=\"\" class=\"wp-image-8086\" srcset=\"https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-6.jpg 960w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-6-300x169.jpg 300w, https:\/\/iownadaycare.com\/blogs\/wp-content\/uploads\/2025\/04\/Untitled-design-6-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When your staff is consistently trained, they become better marketers. And when your labor force improves, your <strong>financial numbers follow<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empower your staff. Systemize your enrollment. Follow up with intention. And train like your business depends on it\u2014because it does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See you at the top!<br>And don\u2019t forget to join us at<a href=\"http:\/\/www.jumpstartmychildcaresuccess.com\"> www.jumpstartmychildcaresuccess.com<\/a> to learn how to build these systems for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to manage a childcare business that you love, you will love the childcare business that you manage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for ways to keep your childcare programs full\u2014especially if you own multiple locations? One of the most<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8081","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/posts\/8081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/comments?post=8081"}],"version-history":[{"count":2,"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/posts\/8081\/revisions"}],"predecessor-version":[{"id":8087,"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/posts\/8081\/revisions\/8087"}],"wp:attachment":[{"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/media?parent=8081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/categories?post=8081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iownadaycare.com\/blogs\/wp-json\/wp\/v2\/tags?post=8081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}