There’s a countrywide change in COVID funds, enrollment and maintaining your budget is top of mind.
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Alright, let’s get into today’s training.
I want to talk to you about having the proper enrollment processes, because many of you feel like you need to INCREASE your enrollment, but you’re at a place where you are not getting calls or if they’re calling they’re not coming through the door or if they come through the door, they are not enrolling
So, if you’re having any one of those three concerns, then I want to talk to you about having processes behind the scenes working to help you with your enrollment building.
So let’s talk about scenario number one.
What if you have someone to call about your services?
What phone conversation processes do you have in place?
One of the processes that we want to ensure that we have in place is conversations that sell or in business terms, how to convert the caller.
To have processes in place you need the following:
1. Scripts. These scripts are to encourage your team on how to answer your phone. And then when they answer the phone, you’d need scripts to train your team on how to get the client from the phone into your facility.
You will need
So here’s my behind-the-scenes secret.
Typically, we tell parents when we answer the phone, that we do offer coupons for the parents that come in and take a physical tour. If you come in, you’ll save more and we will offer the best rate in town or beat it.
So is that something you’re interested in? Typically, the parents say YES!
Please give me your email and I’ll send you the information to get started.
So as you can tell, I’m already selling my client over the phone, but I’m not selling ‘enroll’, I’m selling ‘come into my facility’.
#2 Set Your facility up for the tour.
#3 Ensure Your touring processes are ready
Make sure that your back-office processes are ready!
Step #4 Capture Information
Capture information to thank the client for calling. And that captured information is what you use for your follow-up system.
So, that’s step one to have an enrollment-building process, is that you’re putting yourself in place of the client and thinking through what you would want for the client to experience over the phone with your brand.
There are a few more touring systems that you want to have in place, but for right now, let’s ensure that you have step one, so that your team and those who answer your phone are going beyond the basics.
All right until next time, remember if you manage the childcare business that you love, you love the childcare business that you manage.